Ad Management
Anatolia Digital provides efficient, professional and transparent ad management services for companies at any scale. We make it easy to grow your business. Please read below or call us for more details.
Advertising is the key to reach out to your potential customers:
- You let them know about your product and company
- It's the first impression they get about you
- Ads familiarize them about the brand
- You will burn money for nothing
- Customers might have a negative view about your business without buying anything
- You might hurt your brand rather than building it
Advertising industry currently has countless alternatives with different techniques and focus. Here is a list of some challenges you might encounter:
- First of all, you would need to understand which solutions would fit the best for your scenario.
- You would probably advertise in multiple such environments.
- Then, you need to accurately know or bet on your target segment so you could have more efficient campaigns.
- Maybe even use different type of ads for different segments.
- For each channel you use, you need to define your budget, track it and readjust them over time.
- You need to iterate and innovate your approaches continuously so you can abandon strategies that aren't working and improve the ones which are working.
- Your website will need to be integrated with those channels so you can analyze how each ad performs
- Eventually you'd want to have periodic reports to see how your ads are doing and to gain some business insight.
At the start of our partnership, we listen what your company does, what your product or service does and you want to achieve. We then explain possible alternatives with their tradeoffs until we get to an agreement together. Then, we keep our users informed throughout the whole process and show how we create a healthy feedback cycle to improve and iterate continuously. You receive weekly and monthly reports about critical metrics to understand what's happening with your campaigns. We would discuss potential pivots based on ad performance and customer behaviors.