Analysis & Reporting

Anatolia Digital provides periodic reports and analysis which are essential to have a sense about the direction your company is going. Data come from social media, search, sales, global trends as well as web and app usage. We make this process as easy as clicking a single button by collecting such data and make recommendations accordingly.

Ads Data

Most companies start their ads with their own bias about their customer and product. What happens next is the most important part about advertising. While many stay operating within their bias, only a few look at actual data and readjust their business and/or ads. Here are some analysis we share with our customers:

• Overall success metrics: impressions, click through rate, average click cost etc.
• After click data: click to sales, after ad click behavior
• Segmentation analysis: most reactive segments, most successful segments etc.
• Keyword analysis: less useful keywords, missed keywords, most successful keywords etc.
• Time analysis: most successful day, time of day, month, season etc.
• Historical analysis: week over week, month over month, year over year efficiency/cost improvement

While there are more metrics not mentioned here, we also customize metrics per our customers' requests.

Based on what we see in ad data, we recommend what changes should be made. We perform A/B experiments to validate ideas. We explore new areas we suspect could be useful. In short, we take your journey along with you.

Search Analysis

Search data is another great source about what might be helpful for your business. Search behavior isn't limited to the ads, it show how organically people are finding your business. Many previously unthought ideas are found through search data. We check

• if there might be another target segment we are missing
• if there is an uncovered niche market for your business
• what is most popular so you can reroute your strategy
• where there's a tougher competition and where opportunities are more abundant
• in which location your business is the most popular
• for what keywords your business perform better or worse

and many more...

Website Analytics

Many people think their job is done as long as they have users clicking their ads and come to their website. However, leading potential customers to your website is just the beginning of the process. Main goal is to achieve sales and acquire long term customers. This can only be achieved by understanding their in-house behavior.

Here are some things we analyze and report about your website:

• Segmentation information: location, age, browser, etc.
• Time spent on website
• Critical time spent on website: time spent on where it matters
• Visit / goal achievement ratio
• Ease of achieving target behaviors
• User behavior in the website: what they are clicking, what attracts them

With this data, we understand what is holding your customers back, what's frustrating them, what they are most curious about, what matters the most to them. When you understand your customer and the issues about your system, it makes it much easier to reach your goals.

Custom Analytics

While Anatolia Digital offers many useful standardized analytics, it is enough for all the customers. Some customers would like to collect, aggregate associate different type of data, some of them would want different type of market, competition research. We are open to customized requests from our users and try our best to satisfy those requests.